Commercial Thinking. Brand Building. Measurable Growth.
I'm a brand, advertising and growth marketer who brings together strategy, creativity, data and performance to build brands and drive commercial growth. My journalism background gives me a distinctive perspective on audiences and communication — finding the insight, shaping the story and turning it into messages that move every target audience and deliver measurable results.
One Brand. Three Growth Disciplines.
Growth starts with strategy, scales through performance marketing, and is sustained by a brand people trust.
My expertise sits at the intersection of Growth & Performance Marketing, Brand & Integrated Communications, and Editorial Strategy. I combine data-driven acquisition, compelling brand storytelling, and high-impact content to build marketing systems that attract customers, increase conversions, and drive long-term business growth.
These disciplines don't compete — they work together to create marketing that performs, builds lasting brand value, and delivers measurable results.
Growth & Performance Marketing
Full-stack execution across paid, owned and earned — built to be judged on ROI, not reach alone.
- Meta Ads planning, budgeting & optimisation (₦2M+/mo under management)
- Email automation & lifecycle marketing — HubSpot, SendPulse, Mailchimp, Brevo
- SEO-driven content that lifted lead generation 95% in 48 hours
- Analytics-led reporting: Google Analytics, Meta Business Suite
Brand & Integrated Communications
Brand strategy that leaves the screen — billboards, print, and the media buyer relationships that get them up.
- Creative briefs & art direction, end-to-end campaign ownership
- OOH billboard design & rollout — EduPayLater, Accredital outdoor campaigns
- Media buyer & printer liaison (Legit.ng and partner agencies)
- Budget tracking, allocation & cross-functional coordination
- Lead DMSI's Growth Marketing Internship Program — 3 cohorts/year, 15+ interns each
Editorial Strategy
Award-winning journalism, repurposed as a communications superpower — the ability to make any brand a credible source.
- Best Journalist 2023 — 1st of 120 fellows, Africa Foundation for Young Media Professionals
- Bylines: Legit.ng, Nigeria Grassroot News, African Change Stories, NigerianUpdate
- Press releases, pitching & media relations that secured top-tier coverage
- Conversion copywriting across email, social, landing pages & ads
