Brand-Led Performance, Growth & Marketing Communications Manager.
7+ years blending brand strategy with analytical media buying to scale user acquisition. Currently directing a ₦24M+/yr (~$17,600+/yr) paid media program — active campaigns across WAT, GMT, and EST.
Where strategy meets scalability.
I'm a full-funnel growth marketer bridging brand narrative and performance engineering. My career started in corporate communications and brand strategy — giving me a grounding in audience psychology, creative positioning, and campaign architecture. Today I apply that foundation to technical growth: multi-variant Meta and Google media buying, conversion optimization, and funnels that don't just capture attention — they acquire and retain users. Whether directing a multi-million-naira budget locally or scaling dollar-backed accounts for international teams, the objective stays the same: predictable revenue growth, run efficiently.
Real campaigns, real numbers.
Figures pulled directly from live ad accounts I manage. Account identifiers and client names are withheld; the performance data is unaltered.
EdTech Growth Funnel
Directing a ₦24M+/yr (~$17,600+/yr) multi-platform paid media budget across DMSI's flagship programs — landing pages, email automation, and OOH creative for two sister consumer-finance brands, owning creative direction, design, and vendor supervision from concept through print and physical rollout. Currently isolating a new audience segment that's cutting cost-per-lead by roughly half; if it holds past the learning phase, it becomes the primary targeting model.
Nonprofit Communications
Owned brand voice and communications strategy for a UK-based nonprofit — creatives, podcast, YouTube, and social — while running physical community events in Lagos alongside the remote digital strategy.
Publishing & Brand Growth
Directed end-to-end publishing operations and a ₦200,000/mo (~$147/mo) campaign budget for 2 years, while managing a team of creative specialists and overseeing creative direction, design, and vendor supervision across a 7-year tenure.
Growth Team Leadership
Manage and supervise a team of 15 growth marketers for Hostlingo (UK) through each cohort's 3-month, multi-channel acquisition campaign targeting six African regions — owning the funnel from landing page through a 7-day email automation sequence and social advertising, with the team held to strict weekly milestones.
Ecommerce Specialist & Operations Manager
Built the brand's WordPress/WooCommerce site and own full-funnel marketing and operations — customer acquisition, paid social, email, and organic — across the entire customer journey from awareness to checkout and retention. Also own creative direction, design, and vendor supervision, including inventory and fulfillment partners.
Full-funnel, T-shaped expertise.
Growth & Performance Engineering
Media Buying Architecture
Optimization strategy for scaling budgets across Meta and Google, with active audience testing to drive down cost-per-lead.
Analytics & Attribution
Google Analytics 4 setup, event tracking, and campaign-level attribution mapping.
Conversion Optimization
Landing page testing and funnel diagnostics aimed at lowering acquisition cost, not just raising traffic.
Brand Strategy & Corporate Communications
Creative Campaign Direction
Ad concepts, hook models, and copywriting briefs grounded in a journalism background.
Brand Positioning & Narrative
Audience personas and messaging alignment across multi-region campaigns.
PR & Media Relations
Direct pitching and press coverage — drove an 81% brand visibility increase in the current role.
The full track record — brand, growth, and the journalism it started with.
Performance highlights live above. This is the complete chronology, including the freelance journalism work that shaped how I find and tell a brand story.
Lagos, Nigeria
Brand, Digital Marketing & Communications Manager
Digital Marketing Skill Institute (Agency)Agency-style role owning marketing communications across a portfolio of 7 brands under DMSI — Hostlingo (UK), Accredital, Tech Immigrant, EduPayLater, Zerocode, and Women for Digital, alongside DMSI's own flagship programs. Direct integrated brand and campaign strategy spanning digital, performance marketing, and Out-of-Home — including OOH creative for the sister consumer-finance brands, and a ₦24M+/yr (~$17,600+/yr) multi-platform paid media budget. Own creative direction and design across all campaigns, and supervise vendor relationships — media buyers, printers, and production partners — from concept through physical rollout across Lagos. Also direct the institute's Growth Marketing Internship Program as Marketing Campaign Manager.
Remote
Communications Lead
MomChat Foundation · UKOwned brand voice and communications strategy for this UK-based nonprofit — creatives, podcast, YouTube, and social — while organising physical community events and workshops in Lagos alongside the remote digital strategy.
Ogun State, Nigeria
Head Publisher & Content Strategist
Louis Lucas Publishing Ltd · NigeriaDirected end-to-end publishing operations and a ₦200,000/mo (~$147/mo) campaign budget for 2 years, while managing a team of creative specialists and overseeing creative direction, design, and vendor supervision across a 7-year tenure — averaging 3 manuscripts a week from edit to print and Amazon release, plus book launches and press events end to end, coordinating venue, print, and vendor partners throughout.
Remote
Editorial Strategist & Freelance Journalist
Independent — Legit.ng, Nigeria Grassroot News, African Change StoriesDelivered insight-driven, social-impact narratives for African SMEs, nonprofits, and media platforms — the storytelling foundation now built into every brand campaign led since.
Remote
Growth Marketing Campaign Manager
Hostlingo · UK — Africa Market EntryManage and supervise a team of 15 growth marketers for Hostlingo (UK) through each cohort's 3-month, multi-channel acquisition campaign targeting six African regions — owning the funnel from landing page through a 7-day email automation sequence and social advertising.
Remote
Ecommerce Specialist & Operations Manager
Hagah T-ShirtsBuilt the brand's WordPress/WooCommerce site and own full-funnel marketing and operations — customer acquisition, paid social, email, and organic — across the entire customer journey from awareness to checkout and retention. Also own creative direction, design, and vendor supervision, including inventory and fulfillment partners.